Social media video production

Give each piece of content a clear job. Plan short-form and vertical video around the message, the channel and the people you want to reach.

Start with the use.

Is the video introducing a product, sharing a conversation or revisiting an event? Define the audience and message before deciding the length and format.

Plan the shoot for the outputs.

If a project needs both a main film and shorter edits, include those outputs in the brief. Orientation, framing, sound and captions are worth considering before filming.

Build around your source material.

Discuss new filming or the material already available. A brand story, interview or event can each lead to a different kind of short-form content.

Tell us what the content needs to do.

Audience and intended platforms
Main message and references
Number, length and orientation of outputs
Existing material or filming requirements
Captions, languages and deadline

Before we start.

Can we discuss both vertical and widescreen outputs?

Yes. Share all intended formats at the start so the capture and edit can be planned around them.

Can an event film and short edits be scoped together?

Yes. Include the full set of outputs in the event brief, along with where and when each piece will be used.

How are deliverables agreed?

The brief should define the number of videos, length, orientation and any caption or language needs. Those details shape the scope and schedule.

What does your next piece need to say?

Send the audience, channels and outputs you have in mind.

Start a project weare@lo-key.net